Guys, I’m so happy to introduce today’s third post, and a supplier who I not only like tremendously (and whose work I trust so much that I asked her to create our very own SBB logo), but one who I also admire. I get a LOT of people starting out in this industry asking me how they go about getting their name out there, and I always tell them about Anelle of Seven Swans, one of SBB’s very first collaborators. When I first heard from Anelle, she and her fiance were just moving down to the Cape and she was starting her fledgling stationery brand. She liked what I was doing, and she made contact. Directly, personally (none of these ‘dear blogger’ emails I get every day), with enthusiasm for my work and an eagerness to help wherever she could. It made me want to help her. Then she told me she was planning her wedding, and we dreamed up Real Life Bride. And I wasn’t the only new blog Anelle approached, as she also went to my lovely friends at the Pretty Blog and became one of their first DIY contributors. She is always friendly, professional and full of ideas and enthusiasm, and that came across in everything she did – talk about personal branding! The result? Seven Swans became one of the most in-demand wedding suppliers in SA, Anelle took on an employee and now shares studio space with the equally awesome welovepictures. She’s an industry success story, and I’m SO PROUD of her! And in all of that, I don’t think Anelle has done much direct advertising – everything came from social media and word of mouth. So basically I can’t think of anyone more inspiring to interview today, especially as we celebrate Sparkle & Blush, another winning SBB + Seven Swans collaboration. Welcome Anelle! :)
Hi Anelle! Thanks so much for chatting to SBB today! How did you get started in the wedding business?
While studying Information Design at the University of Pretoria, I always knew I wasn’t going to end up in corporate design or advertising, but with a nudge from my pragmatic father, my first job was in a wonderful through-the-line agency where we did everything from logo design to strategy and advertising campaigns. I learned heaps and heaps from my amazing employers but the creative world of weddings and events inspired my thoughts. When my husband-to-be got a job in the winelands, we moved down to my home town, I got myself an iMac and took the plunge. At that stage there was a tiny gap in the market for fresh, modern (young at heart) stationery. Lucky for me a few important role players loved what I loved in terms of design and gave me all the exposure I needed to actually make this home-office job a fully fledged business. Read more